When the logo of a major company calls our attention we usually believe it was created by a design agency or the famous designer over rated. However, the story of many brands is full of curiosities and improvisations. Information Shared By Custom Logo Design
Often companies approve a logo in contexts where time is short and options are limited. In other cases the selection process usually takes months, when suddenly arises that brilliant idea, drawn on a paper napkin.
The story behind the creation of many famous logos is extremely interesting. Knowing backstage creations helps us reduce anxiety or stress before a project that does not seem to evolve.
Separated ten facts about the emergence of logos that are now sources of inspiration for many professionals. Once you know them, you certainly will feel less anxious about an upcoming project, or at least will get lighter in collections.
Adidas
The Adidas logo has a triangular cut in three parts. The three parts are supposed to represent the three sons of company founder Adolf Dassler.
BMW
The origin of the BMW logo date of the First World War when the fighter planes had their propellers painted by the company in blue and white, so that pilots could see through them. This inspired the design we see in BMW cars.
Coca-Cola
The lettering Coca-Cola was created in 1886 by Frank Robinson, an accountant and no design experience who also created a concise sentence that accompanied the logo for some time, "delicious and refreshing".
Ferrari
According to historians, tent belonged to a noble family who owned a large number of horses.
An interesting fact is that Enzo Ferrari had the opportunity to meet with the mother of the famous war hero, in the thirties. She asked that the symbol was adopted as the emblem for the cars to bring luck to the company.
Fiat
The Fiat logo was recently redesigned. However the previous version was composed by diagonal lines that were added by the company's design chief.
When passing by the factory he noticed the huge letters of the brand name at the top of the building. The lines represent the spaces that he saw the name on the building.
Globo
With a little more than forty years, the Globo logo has undergone numerous changes since its creation by the famous Austrian designer Hans Donner.
According to the creator, the logo consists of two spheres that reference the globe, and a rectangle representing the screen of the TV unit. Thus we have the land showing the land itself on television. The logo came from a few scribbles on a napkin during an airplane flight.
Linux
The Linux has a penguin as a logo (and mascot). The penguin was chosen from a list of animals like sharks, foxes, eagles and falcons, by Linus Torvalds, founder of Linux.
The penguin was selected to be unusual and different for a logo. While other creatures were fierce and strong chosen was "fat, cute and cuddly," according to Linus Torvalds.
Mercedes-Benz
Nike
Nike needs no comment on this case. His famous symbol called Swoosh has a simplicity that even today inspires countless other brands. It was created in 1971 by designer Carolyn Davidson. A curiosity is that the creator has received only $ 35 for the work.
Recycling
